Zoho CRM is a highly configurable CRM that belongs to a broad suite of applications. Flowgration is an alternative for small businesses and online shops that want a CRM with automation, invoicing and time tracking that work out of the box, without a long configuration project. If your company wants to adapt the CRM to very specific processes and already uses, or plans to use, other applications from the same vendor, Zoho may be the better choice. If you want to start quickly with a shop, invoicing and follow-up, Flowgration may fit better.
What this page covers
This comparison describes each tool based on its general approach. Our November 2026 market study does not include Zoho prices, so we do not quote figures for that tool. Check Zoho's website for current plans and prices. Flowgration's figures are on the pricing page.
How each tool approaches the job
Zoho CRM can be configured almost completely: fields, modules, workflows and permissions. It belongs to a suite with applications for email, accounting, support and more, so one vendor can cover many areas.
Flowgration is a CRM for small businesses and online shops. It combines multichannel automation with email, SMS and WhatsApp, order sync, invoicing, quotes and delivery notes, and time tracking and leave, in one tool.
Comparison table
| Aspect | Zoho CRM | Flowgration |
|---|---|---|
| Focus | A configurable CRM inside a suite of applications | CRM with automation, online store, invoicing and time tracking |
| Configuration | Deep: custom fields, modules and workflows. Takes time | Configurable pipeline and journeys, with a more direct setup |
| Ecosystem | A broad suite of applications from the same vendor | Connections to Gmail, Outlook, IMAP, WooCommerce, Shopify, WordPress, API and webhooks |
| Automation | Check their website, depends on the plan | Journeys with email, SMS and WhatsApp; waits, conditions and A/B tests |
| Online store | Check their website | Orders and products synced from WooCommerce, Shopify and WordPress |
| Invoicing | Check their website (the suite includes accounting and invoicing apps) | Invoices, credit notes, proformas and delivery notes, with VAT by country |
| Time tracking and leave | Not its main focus; check their website | Yes |
| Price | Check their website | Free plan and paid plans (pricing) |
Where Zoho CRM is stronger
- Deep configuration. If your sales processes are very specific and you want custom fields, modules and workflows for each one, Zoho gives you more room.
- A broad suite. If you already use or plan to use several applications from the vendor, the integration between them can be a strong argument.
- A team with technical skills or time. Whoever configures Zoho needs to spend time on it. If you have that, the result can be tightly fitted to your business.
Where Flowgration is stronger
- A more direct start. The aim is for a small business to get going without dedicating someone to configuration for weeks.
- Store and invoicing on the same record. Orders feed the flows, and invoices are generated from the customer.
- Time tracking and leave included, if you have employees.
- Made in Spain, with Spanish-language support and GDPR tools.
What Zoho offers that Flowgration does not
- A suite with many applications from the same vendor.
- A far deeper level of module and workflow configuration.
- A broader ecosystem of connections.
If these matter for your company, Zoho may be the better fit.
Which one to choose
- Zoho CRM if you want a highly configurable CRM, have someone with time to tune it, and value having several related applications.
- Flowgration if you run a small business or online shop, want to automate from orders and invoices, and prefer to start quickly with a single tool.
How to move from Zoho CRM to Flowgration
- Export contacts, accounts and deals from Zoho as CSV.
- Clean the data before importing: duplicates, empty fields and contacts without consent.
- Recreate the pipeline with the stages you actually use.
- Import contacts first, then deals.
- Check a sample of records against the original.
- Rebuild your automations in the new system.
For the full process, read how to migrate to a new CRM.