Multichannel journeys tied to invoicing
An overdue invoice can trigger a WhatsApp, an SMS or an email and a task for your team. The same goes for paid orders, accepted quotes or created delivery notes.
Flowgration vs Holded
A Holded alternative for businesses with customers
Holded is a business software suite from Spain, known for bringing invoicing, accounting and HR together. Flowgration comes from the CRM side and now also invoices, builds quotes and delivery notes, tracks treasury and handles time tracking. Here is the comparison, no spin.
Import your Holded customers with your API key · No card · Invoicing and quotes in every plan · treasury and HR from Growth
Holded importer
Import your Holded customers in one step
Paste your Holded API key and Flowgration brings in companies and contacts with their tax details and addresses. It does not store the key.
Try the importerFlowgration and Holded, point by point
We split what both tools cover from what only one of them covers. If something you need is in the second part, better to know before you switch.
| Capability | Flowgration | Holded |
|---|---|---|
| What both cover | ||
| Invoices, corrective invoices and proformas | Yearly series, VAT by country and withholding tax | Known for its invoicing |
| Quotes, orders and delivery notes | Quote, order, delivery note and invoice in one flow | Sales documents |
| Receivables and payables | Due dates, partial payments, cash forecast | Treasury |
| Time tracking and leave | Clock in from your phone, leave with approval | Team and HR area |
| CRM | Contacts, pipeline and activity | CRM included |
| Where Holded goes further | ||
| Double-entry bookkeeping | Stays with your gestoría or accountant | One of its pillars |
| Tax filings and bank reconciliation | Not included | Part of its accounting area |
Information about Holded is based on what is publicly known about its product, which may change. Check it on Holded's website before deciding. We do not compare prices because they change. Holded is a trademark of its owners and Flowgration has no relationship with them.
Where we focus
What Flowgration brings
Flowgration started as a CRM and automation tool for businesses with customers. These five things come from there.
WooCommerce and Shopify plugins
Your shop's orders and customers flow into the CRM on their own, and you invoice them in one click or automatically.
Personal and shared inbox
The team sees, assigns and answers customer conversations in one place, with reply-all and the whole history on the contact.
Bookings
A booking calendar with per-provider schedules, reminders, Google and Outlook calendar sync, Meet or Teams links and optional deposits.
AI assistant
An AI assistant and AI-generated email and journey templates.
What stays with your accountant
Flowgration does not replace your accounting. You will still need your gestoría or accountant for:
- Double-entry bookkeeping
- Tax returns (for example VAT returns)
- Bank reconciliation and bank connections
- Payroll calculation
- SEPA remittances
- Country-specific reporting, such as TicketBAI in the Basque Country: not available yet
To hand data to your accountant, export the issued-invoice register (Excel or CSV, one row per VAT rate). You can also export treasury to Excel and your contacts as CSV.
Which one fits you?
Stay with Holded if…
- You need to keep your books inside the tool.
- Your accountant works directly in it.
- You depend on accounting or banking features that Flowgration does not have.
Flowgration fits if…
- Your accountant already keeps the books and you want to invoice, sell and track time in one place.
- You sell with WooCommerce or Shopify and want to invoice orders in one click.
- You want invoices and orders to trigger automatic WhatsApp, SMS or email messages.
- You prefer one subscription instead of a CRM, invoicing and time tracking separately.
How to switch
- 1
Import your customers
Create your free account, paste your Holded API key and bring in companies and contacts with their tax details and addresses.
- 2
Set up your tax details and series
Add your company details, your logo and your invoice series. Talk to your accountant about when to start issuing from Flowgration.
- 3
Connect your shop and start invoicing
Connect WooCommerce or Shopify with the plugin and invoice your orders in one click.
Frequently asked questions
Can I leave Holded?
It depends on what you use it for. If it is to invoice, build quotes and delivery notes, track receivables and payables and clock in, Flowgration covers it. Accounting (ledger entries, tax returns, bank reconciliation) stays with your gestoría or accountant.
Does Flowgration do my accounting?
No. It issues invoices and tracks collections and payments, but it does not do double-entry bookkeeping or file tax returns.
Can I import my customers from Holded?
Yes. Paste your Holded API key and Flowgration brings in companies and contacts with their tax details and addresses, in a single step. It does not store the key. For products and orders, or if you come from another tool, you can import via CSV.
What about the invoices I already issued?
Keep a copy of your previous invoices before closing your Holded account. In Flowgration you start your own series; ask your accountant for the best moment to switch.
How does the price compare with Holded?
We do not compare prices because Holded's change. Ours are on the pricing page, with a free plan, and invoicing is included in every plan; treasury and time tracking start on the Growth plan.
Try it with your own data
Create a free account, import your customers and issue a test invoice.
Create my free account