If you want a CRM with WhatsApp built in, and a plan structure that suits a team, Clientify is worth considering. Flowgration is an alternative for small businesses and online shops that need automation across channels, store sync, invoicing and time tracking alongside the CRM. The difference is in scope: Clientify focuses on the CRM and commercial communication, while Flowgration also covers the store, invoicing and the team in one tool.
What this page covers
This comparison is based on each product's public information. We do not quote prices, because they vary by country, currency and plan and change often. Check each vendor's pricing page for current figures and terms before you decide.
How pricing works
- Clientify: check its website for plans, what each includes, and whether user numbers are limited.
- Flowgration: a free plan and paid plans based on users, contacts and modules. See pricing.
Compare both at the same number of users, contacts and messages, over 12 months.
Comparison table
| Aspect | Clientify | Flowgration |
|---|---|---|
| Focus | A CRM with WhatsApp messaging | CRM, automation, online store, invoicing and time tracking |
| Yes; check their website for plan details | Yes, inside journeys; message costs and what each plan includes are on pricing | |
| Users | Check their website | Depends on the plan |
| Online store | Check their website | Orders and products synced from WooCommerce, Shopify and WordPress |
| Automation triggers | Check their website | Forms, orders, dates, inactivity and invoices |
| Invoicing | Check their website | Invoices, credit notes, proformas, quotes and delivery notes, with VAT by country |
| Time tracking and leave | Check their website | Yes |
| Language and origin | Check their website | Made in Spain, with Spanish-language support |
Where Clientify is stronger
- A CRM with WhatsApp at its core, if messaging is your main channel.
- A commercial focus. If your need is mainly managing contacts, deals and messages, it can be a more direct tool.
Where Flowgration is stronger
- Orders that trigger flows. A completed order, an overdue invoice or a specific date can start an automation.
- Invoicing from the customer record. Invoices, credit notes, proformas and delivery notes, with VAT by country and Verifactu-ready records for companies in Spain.
- Online store integration. Sync from WooCommerce, Shopify and WordPress plugins.
- Time tracking and leave if you have employees.
What to check before you choose
- What each plan includes. Ask about contact limits, messaging channels and advanced features.
- How messages are billed. If you send a lot of WhatsApp, the cost per message may matter more than the monthly fee.
- What you actually need. If you only need a CRM and WhatsApp, do not pay for invoicing or time tracking you will not use.
Which one to choose
- Clientify if you want a CRM with WhatsApp at its core and your priority is sales management.
- Flowgration if you also need a shop connection, invoicing and time tracking, and you want automation to start from orders and invoices.
How to move from Clientify to Flowgration
- Export contacts, companies and deals from Clientify as CSV.
- Clean the data before importing: duplicates, and contacts without consent.
- Recreate your pipeline stages in Flowgration.
- Import contacts first, then deals.
- Check a sample of records against the original.
- Rebuild your automations in the new system. They do not move on their own.
The full process is in how to migrate to a new CRM.