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Guide

CRM with invoicing: what it should do and what it should not

How a CRM with invoicing works: invoices, quotes, credit notes and EU VAT by country, plus what to check before you choose one for your business.

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A CRM with invoicing manages customers and sales, and can also issue invoices, quotes, credit notes and delivery notes from the customer's record. For a small business, the advantage is that you stop copying data between your CRM and a separate invoicing tool. Flowgration includes invoices, credit notes, proformas, quotes, delivery notes with signature and PDF documents with your logo. Your company picks its country and gets that country's VAT rates, with reverse charge for intra-EU B2B sales. Verifactu-ready records are available for companies in Spain.

Three kinds of tool that get called "CRM with invoicing"

Before you compare, separate the categories, because they cover different things:

TypeTypical examplesHandles wellLeaves out
Invoicing softwareStandalone invoicing appsInvoices, quotes and delivery notesSales follow-up and customer automation
Business suite with invoicingSuites such as Holded, a Spanish business software suiteInvoicing, accounting and HR in one productMore than someone who only wants to sell and invoice needs
CRM with invoicingFlowgrationCustomers, deals, automation and invoicing in one recordDouble-entry accounting, tax returns, bank reconciliation and payroll

Check each vendor's website for current prices and the countries it supports, because both change.

What a CRM with invoicing should do

When you compare, test these in a demo rather than reading them on a pricing page:

  • Invoice series and sequential numbering, with the series your business needs.
  • VAT by country, including the rates for the country where you are registered and any reverse-charge rules for cross-border B2B sales.
  • Credit notes that reference the original invoice and state the reason.
  • Proformas and quotes that turn into an order or invoice without retyping data.
  • PDFs with your logo and sending by email from the tool.
  • Payments and due dates, with partial payments and overdue alerts.
  • An export of issued invoices to Excel or CSV for your accountant.
  • Shop orders invoiced in one click or automatically.

VAT and tax rules depend on the country

Tax rules are national. VAT rates differ by country, and the treatment of a sale depends on where the customer is and whether they are a business or a consumer. In the EU, business-to-business sales between countries often fall under reverse charge, where the buyer accounts for the VAT.

Flowgration asks your company for its country during setup and applies that country's tax rates, with presets for 40 countries. Whether a particular sale qualifies for reverse charge, and how to report it, is a question for your accountant.

Digital invoicing rules: where they apply

Some countries require invoicing software to keep records in a specific way, or to report invoices to the tax authority. Spain's Verifactu system is one example, and it applies only to companies in Spain. Flowgration produces chained records with a SHA-256 hash and a QR code for Spanish companies. Its dates are under review, so confirm them with your accountant.

Some countries also require e-invoicing formats between businesses. Those formats are not available in Flowgration yet, so check what your country requires before you rely on the tool for it.

How to choose a CRM with invoicing

  1. List the documents you issue: invoices, credit notes, quotes, delivery notes and proformas.
  2. Confirm your country's VAT rules and whether the tool applies them correctly.
  3. Ask for the full workflow in a demo: from an accepted quote to the invoice being paid.
  4. Ask about exports: the issued-invoice register and the format it comes in.
  5. Check what happens to shop orders: is each order invoiced only once?
  6. Calculate the total cost for your number of users and invoices, using the current prices.
  7. Confirm what the tool does not do. That matters as much as what it does.

What Flowgration includes for invoicing

  • Invoices, credit notes and proformas, with series and due dates.
  • Quotes (with online acceptance by e-signature), sales orders and delivery notes with signature, following the flow quote, order, delivery note, invoice.
  • Online payment of invoices by card into your own Stripe account, and recurring invoices.
  • Invoicing a shop order in one click or automatically from a journey. Each order is invoiced only once.
  • Automation triggers when an invoice is issued, paid or overdue, or when a quote is accepted.
  • Cash management with receivables, payables, partial payments and a forecast.
  • An export of the issued-invoice register for your accountant.
  • Importing customers from Holded with an API key.

What Flowgration does not do

Be clear about this before you buy:

  • Double-entry accounting.
  • Tax returns, such as VAT returns, and their filing.
  • Bank connections.
  • Payroll and direct-debit files.
  • E-invoicing formats that some countries require, where they are not yet available.

Accounting and tax filings stay with your accountant. Flowgration gives them the invoice register in Excel or CSV.

Who it suits and who it does not

It suits: freelancers and small service businesses that issue invoices and want client follow-up in the same place, and online shops that invoice their orders.

It does not suit: businesses that need full accounting inside the same tool, companies that need integrated banking or payroll, and businesses that depend on a specific e-invoicing format not yet supported.

Frequently asked questions

What is a CRM with invoicing?

It is a CRM that can issue invoices, quotes, credit notes and delivery notes without leaving the customer's record. It stops you copying data between tools and lets you see each client's invoices next to their sales history.

Does Flowgration apply VAT by country?

Yes. Your company picks its country during setup and gets that country's VAT rates. Reverse charge is supported for intra-EU B2B sales. Confirm the treatment of each sale with your accountant.

Does Flowgration support Verifactu?

Yes, for companies in Spain. It produces chained records with a SHA-256 hash and a QR code. It is not certified or approved by the tax authority, and the Verifactu dates are under review, so confirm with your accountant what applies to you.

Can I invoice my shop orders?

Yes. Flowgration can invoice a WooCommerce or Shopify order in one click or automatically from a journey, and each order is invoiced only once.

Can I issue credit notes?

Yes. Credit notes reference the original invoice. Check with your accountant how to word the reason and how to handle the balance.

Does a CRM with invoicing replace my accountant?

No. Issuing invoices and running the books are different jobs. The CRM issues and records your invoices. Your accountant handles bookkeeping, tax returns and any filings.

What is the difference between a CRM with invoicing and an ERP?

A CRM with invoicing focuses on customers, sales and commercial documents. An ERP adds accounting, purchasing, inventory and often payroll. If you only need to sell and invoice well, a CRM with invoicing usually suffices. More detail is in CRM vs ERP.

For more context, read how to invoice WooCommerce orders and how to issue a credit note. Plans are on the pricing page.

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