Flowgration is an alternative to HubSpot for small businesses and online shops that want a CRM, automation, invoicing and time tracking in one tool. HubSpot is a broader ecosystem with a large catalog of marketing, sales and service modules. If your team is small and your priority is to sell, invoice and automate without stitching several tools together, Flowgration suits you better. If you need a large ecosystem with many integrations and advanced marketing processes, HubSpot may be the right choice.
What this page covers
This is a comparison to help you decide, not a list of advantages. We do not quote prices here, because HubSpot's plans are priced per seat and per module, vary by country and change often. Check HubSpot's pricing page for current figures, and the Flowgration pricing page for ours. Where we are not sure of a detail in a HubSpot plan, we say so. If a vendor's website says something different, the website wins.
How pricing works
- HubSpot offers a CRM with a free tier. Paid tiers are charged per seat, and marketing, sales and service modules add to the total as you need them. The number of users and modules you choose changes the bill more than the entry price does.
- Flowgration has a free plan and paid plans based on users, contacts and modules. Current limits are on the pricing page.
To compare fairly, calculate the annual cost with your real number of users and contacts. Do not compare the entry price on the first line.
Feature comparison
| Feature | Flowgration | HubSpot |
|---|---|---|
| Focus | CRM, automation, online store, invoicing and time tracking for small businesses and shops | CRM and an ecosystem of marketing, sales and service tools |
| Free CRM tier | Yes | Yes |
| Pipeline and tasks | Yes, with configurable stages | Yes |
| Automation with email, SMS and WhatsApp | Yes, triggered by forms, orders, dates, inactivity and invoices | Yes on paid tiers; channels and requirements depend on the tier (check their website) |
| Online store | Orders and products synced from WooCommerce, Shopify and WordPress plugins | Through integrations (check their website) |
| Invoicing with VAT by country | Yes: invoices, credit notes, proformas and delivery notes | Not their focus. Check their website for invoicing in your country |
| Time tracking and leave | Yes | Not a HubSpot product |
| Shared inbox with Gmail, Outlook or IMAP | Yes | Check their website |
| Number of integrations and third-party apps | Smaller | Very large |
| Vendor and support | Made in Spain, with Spanish-language support | International company; check their website for language and support |
Where HubSpot is stronger
- A large ecosystem. Marketing, sales, service and operations on one platform, with a very large integration catalog.
- Training resources. There is a lot of documentation and training available, which helps teams that want to go deep.
- Teams with advanced marketing processes and the budget to pay for modules and grow within the platform.
- Organizations with several departments that need one system for marketing, sales and customer service.
Where Flowgration is stronger
- Invoicing and time tracking without another tool. Invoices, quotes, delivery notes, cash management and time tracking are part of the same product.
- WooCommerce or Shopify stores. Orders and products sync from the plugins, and each order can be invoiced once, in one click or from a journey.
- Small teams. With one or two people, one tool means less maintenance.
- Spanish-language support and a product made in Spain, with GDPR tools and consent management.
What HubSpot offers that Flowgration does not
To be direct about it:
- A much broader set of service and operations modules.
- A much larger catalog of third-party integrations.
- A far more extensive set of training resources and certifications.
If you need any of these, HubSpot is the right tool.
How to move from HubSpot to Flowgration
- Export contacts, companies and deals from HubSpot as CSV.
- Clean the data before you import: duplicates, contacts without email and fields nobody uses.
- Recreate your pipeline stages in Flowgration before you import deals.
- Import contacts first, then deals, so they link correctly.
- Review at least 20 records at random against the original.
- Keep HubSpot read-only for a few weeks in case something is missing.
If you have automations in HubSpot, you will need to rebuild them in Flowgration, because they do not move automatically. The steps are covered in how to migrate to a new CRM.
Which one to choose
- Choose HubSpot if you need a very broad marketing, sales and service ecosystem and your team has the time and budget to grow within it.
- Choose Flowgration if you run a small business or online shop, want to invoice and automate from the same customer record, and prefer a tool with fewer moving parts.
- Choose neither if your main need is an ERP with full accounting, payroll and purchasing. For that, read CRM vs ERP.