Connect JotForm to Flowgration in 3 minutes
Send every JotForm submission straight into your CRM as a contact. You connect it yourself with your own JotForm API key. No code, no developer.
What you get
Every new submission on the forms you choose becomes a contact in your Flowgration CRM within seconds. The contact is created or updated by email, the answers go to the CRM fields you pick, consent checkboxes are stored, and a Form submission entry appears on the contact's timeline. Setup takes about three minutes and you do it once per JotForm account. Owners and admins can connect, and both US and EU JotForm accounts work.
Six steps
Work through them in order. Each step card shows the screen you will see.
- 1
Create a JotForm API key
In JotForm, click your avatar, then Settings, then the API tab. EU accounts use eu.jotform.com. Click Create New Key, name it “Flowgration”, set Permissions to Full Access and copy the key.
Full Access lets Flowgration add its webhook to your form and remove it when you disconnect.
- 2
Paste the key in Flowgration
In Flowgration open Connected apps, choose JotForm, paste the key in step 1 and press Verify key. Flowgration detects whether your account is US or EU and lists your forms, team forms included.
Form missing from the list? Type its number (the digits in the form's address) in the box under the list.
- 3
Choose the form
Pick the form whose submissions should become contacts. Flowgration reads its questions and suggests a mapping, matching each question by its type and label in English or Spanish.
- 4
Review the mapping
Each question fills one CRM field, or stays on “Don't import”. A Full Name question is split into first and last name. Checkboxes can set consent: marketing, privacy, commercial, SMS or WhatsApp. Your own custom fields work too. Map at least the email or the phone.
- 5
Confirm consent and connect
Tick the confirmation that you have the right to store the people who submit this form, then press Connect form. Flowgration stores the key encrypted and registers its webhook on the form for you.
If JotForm does not accept the automatic webhook, Flowgration shows you its address to paste by hand (see troubleshooting below).
- 6
Send a test submission
Fill in your form once. The contact appears in your CRM within seconds. The connected form's “Recent submissions” list shows whether each entry was saved, or why it was not.
Then automate it
Every new submission fires the Form submission trigger in the journey builder, with the form and its mapped answers. Three journeys to start with:
Instant welcome email
Trigger: Form submission. Add a Send Email step with a welcome message. Set the trigger's Form ID to limit it to one form.
Tag the lead and assign the deal
Trigger: Form submission. Add an Add / Remove Tag step (for example “web-lead”) and an Assign Owner step, round robin or one person, applied to the contact and its opportunity. Every submission already creates an opportunity for the contact.
Alert the sales team
Trigger: Form submission. Add a Notify Team step that posts to Slack (paste a Slack incoming webhook URL in Recipients), calls a webhook of your own system, or sends an email. It goes to your team, never to the person who filled in the form.
Importing past submissions never fires journeys, so old leads do not receive today's automations.
Troubleshooting
EU account and JotForm rejects the key
Create the key on eu.jotform.com. A key only works in the data centre where the account lives. Flowgration detects the region for you once the key is valid. HIPAA accounts are not supported.
The webhook could not be registered (key permissions)
The key probably has Read Access only. Create a key with Full Access, then press Check connection on the form.
Webhook not registered: add the address by hand
On the connected form press Webhook address and copy it. In JotForm open the form, go to Settings, Integrations, WebHooks, paste the address and press Complete Integration. New submissions then arrive as usual.
FAQ
Is it free?
The connection is included in every Flowgration plan, including the free one. Your plan's contact limits apply. Any JotForm plan with API access works.
Are my past submissions imported?
Yes, on request. Press Import past submissions on the connected form to queue up to 500 of the most recent entries. They become contacts within a few minutes, and no journeys run for them. Running it again never creates duplicates.
Is my data stored in the EU?
Yes. Flowgration stores data in the EU, and both US and EU JotForm accounts can be connected.
Connect your first form today
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